Twitter Marketing

The majority of today‘s ―traditional‖ marketers use outbound marketing to reach their audiences. For message distribution, they use print media, radio, and TV advertisements. For lead generation, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, by using tools like TIVO/DVR, email spam-blockers, and caller ID, now consumers can easily block messages they don‘t want. People are in more control over how they consume media and what messages they care to hear. 

People are now engaging in conversations. Conversation is the new marketing.This means that instead of continuing to push marketing messages out, effective marketers must adapt to consumers ‘new behaviour by creating marketing campaigns that pull people in to their business. 

People are now engaging in conversations. Conversation is the new marketing and the best medium to have a conversation with potential customers is through Twitter, The benefits of having an active twitter presence are;

• ·   Participating in online conversations that shape perceptions about your brand
•        Building relationships with influencers in your field
•     Creating a community of supporters

 The basics are the following

1. Create a Twitter account

2. Include a link to your website in your settings

3. Include your contact information

4. Upload a logo or photo that is consistent with your branding

5. Include a Twitter background that suits your brand image

6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.

Choose your main goals

·         Generate traffic to the website

·         Enhance customer service

·         Engage with customers and potential prospects. Engagement includes conversations, getting them to click on your  links in your tweet

·         Enhance and promote the brand

·         Gain twitter followers to 1000 or more by the end of December

Finding and gaining your followers

·         We will begin targeting a demographic on twitter by first finding them using twello and proceed to following them. Twitter etiquette suggest that “if I follow you, you follow back” and vice-versa so the best way to gain followers initially is to become a follower of others just look at this guy (notice the amount of people he’s following and how many followers he has)

·         “Follow me on twitter” buttons and calls to action can be placed on your website to make it easy for people to join your twitter community.

Engaging Followers

·         Answer questions people ask you on Twitter

·         Ask questions of your Twitter followers

·         Recognize people on Twitter who retweet your tweets often using #FollowFridays or #FF

·         Your main twitter hashtag can be #YourBiz for persons to communicate with you so for example—after an experience with you and someone loves your service and tweets about it they may put “Loving these cookies from @thecookieshoppe #Gcookies all the way!”

·         Run contest where followers will have to use the #YourBiz hashtag to participate.

These are just a few of the many tactics you could implement

Monitoring and Measuring

Twitter doesn’t give us the luxury of having an analytics page like on Facebook to view our progress so we’ll be using hootsuite to monitor and measure our performance.