Saturday 10 November 2012

How To Convert Facebook Fans into Paying Customers: 3 methods

1. Limited Time Offers Now with Facebook you can offer deals specifically to people following you using facebook’s new Offer feature and research has shown that 60% of facebook fans will discuss your brand when you offer a deal.

  



If used for the 1st time it will have a free option that can reach up to 23k people (depending on fanpage)



2. Capture Emails: You may also introduce email marketing in your social media efforts using contact and sign up forms such as below



 

You may look into the following apps to help with your facebook email marketing

The best way to capture email addresses quickly are through referral sweepstakes using apps such as OfferPop, Agora Pulse and WildFire you can.

  • Create a custom form to capture contact information, opt-ins and more – make them required or optional
  • Set the number of friends a fan must get to sign up to unlock the special offer
  • Track referral counts on a user-by-user basis and who referred whom
  • Customizable share text when a participant promotes via Facebook, Twitter and email

The costs will include the cost to setup and run the sweepstake app and the actual sweepstake prize. Each of those apps has other cool features you can checkout to help create leads from facebook.

Focus on creating engaging social content for your email list, just as you would for any other marketing channel. The key is to balance appealing content with sales messages. One approach is to send out emails to encourage your audience to check out your latest blog post, sign up for your webinar or download your latest report--all free, valuable content. Once they consume that great content, you can use email marketing to encourage them to take the next step and do business with you.

3. Create a Facebook StoreFront: Here you can dabble into some social commerce and allow fans to browse and buy goods via your facebook page with these apps.






You can look HERE for a list of companies already making use of social commerce.




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