How to Run Facebook Offers: 6 steps

Step 1: Go to your Page.

Step 2: From the sharing field at the top of your Page’s timeline, click Offer, Event + and then click Offer.

Step 3: Click the kind of offer you want to make: In Store Only, In Store & Online or Online Only.

• In Store Only: People can show the offer code to the staff at your business’s physical location, either by printing the offer email or showing it on their smart phones
• In Store & Online: People can redeem at your business’s physical location or website.
• Online Only: People can only redeem your offer by visiting your website.

Step 4: Fill in the required fields (I've chosen "In Store only")

1: You can choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown.

2: Set an expiration date by clicking today’s date and clicking a different day in the future.

3: Add terms and conditions of your offer by clicking Terms. 900 characters max.

Step 5: View Preview then select “Set Budget”

Step 6: These prices and Estimated reaches are custom for each fanpage depending on the number of fans and friends of fans.

Final: Your offer will appear at the top of your fans and friends of fans news feed as below. 

Offers must follow the Pages Terms and are only available on Pages with at least 400 likes. Offers have a good viral effect on Facebook as clicking to claim the deal results in a news story about the offer appearing on your wall.