EMERSON SALON: Savvy used combination of blogs, Facebook and Twitter to reach 75% of their customers and drive positive reviews on Yelp. This built business because 90% of all purchase decision begin on the internet and 85% are looking for an independent review. Co-Founder, Matt Buchon, said “it’s rare for even a walk-in customer to come in and not have be read our blog or seen our tweets.”
DR. VAKSMAN (DENTIST): Dentist with five month old dental practice in San Francisco attracted 320 new clients through social media presence including Facebook, Twitter, LinkedIn and YouTube.
TURBOTAX: Team TurboTax launched Twitter campaign to respond and answer questions during key tax season and found customers were 71% more likely to recommend TurboTax because of their interactions with the company through Twitter.
JIMMY CHOO: Best known as a designer for women’s shoes, Jimmy Choo used Twitter to geo-locate and feature upscale stores where their sneakers were available and saw a +33% increase in sneaker sales, a 40% increase in positive mentions and 4,000 participants in his Twitter effort.
WET SEAL: E-commerce teen clothing store for girls created “community” section on the web site for users to design their own clothes, publish for reviews and leverage “wisdom of the crowd.” They saw a 21% increase in revenue driven by a 10% increase in sales and a 10% increase in the average purchase per customer.
SHOE DAZZLE: Leveraged Facebook Pages, Like buttons and Graph API to import friends who shared the ShoeDazzle shopping and discovery experience with other friends. It resulted in
- 100,000′s of Likes
- 600% increase in Shares
- Facebook user showed greater loyalty and bought more than non-Facebook users
JOIE DE VIVRE: a company that operates 33 luxury hotels in California is using a variety of social media platforms to drive sales and marketing for its properties. Central to the hotel group’s strategy is disseminating deals and coupons to followers and fans on Facebook and Twitter. Every Tuesday, Joie De Vivre’s Twitter account will Tweet an exclusive deal to its nearly 10,000 followers. Followers have only hours to book the steeply discounted room rate. The company also operates similar deals for its 12,000-plus Facebook fans on Fridays.
In less than a year, Joie De Vivre has booked over 1,000 room nights through these types of deals—rooms that otherwise would have stayed empty. (Source: TechCrunch)
Brian Simpson (@BSIMI) has helped The Roger Smith in New York monitor dialogue related to hotel stays and travel in order to offer specials in the hopes of attracting new guests. Using Twitter search, he can identify prospects and offer them a 10% discount on the lowest-rate rooms. Simpson estimates that Twitter and other forms of social media have netted between $15,000 to $20,000 in additional revenue. (Source: Fast Company)
FOILED CUPCAKES: a chicago based company that sells cupcakes has no storefront, only a website. When the product was ready but the launch of the website was delayed, they relied on facebook and twitter for CRM. She then generated 93% of its business through social media leads to surpass revenue target by +600%.
DUNKIN DONUTS: Ran annual promotion, “Create Dunkin’ Next Donut,” through social networks to award grand winner with $12,000 plus year’s supply of donuts. It generated more than 130,000 submission for 174,000 votes and “a healthy response in sales during the promotion period,” according to manager of interactive and relationship marketing, David Tyler.
COASTAL.COM: The online eyewear company saw a 3X increase in conversions for its pair of its “first-pair-free” promotion, after running an offer on facebook and supporting it with facebook ads.
- Nearly 20,000 redemptions for the free glasses offer
- 433,000+ claims on the offer , with 74% of them coming from friends of fans, suggesting that costal.com was really reaching new customers.
- 12,264 shares on offer
EYE CANDY: Eye Candy is a stand alone luxury retail eyewear boutique, they ran the “Real Eye Candy” campaign using a combination of Facebook ads and youtube videos, the campaign ROI reached 1700% in an industry where the competition was selling 2 pair for $99, Eye Candy was selling luxury eyewear at full price, often 2 or 3 pair per customer.
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