Create a location for your Business Facebook Page

Instructions Here

How do I create a new location?

You can only create a new location if one doesn't already exist with a similar name. On a mobile device with location services enabled:

1. Tap   
   
   
2. Select    Nearby
   
   
3. Tap Check In (top-right corner)
   
   
4. Start typing the name of the location you'd like to add
   
   
5. If there are no existing locations with similar names, tap Add "[New Location]"..."
   
   
6. Confirm the name of the the location you want to create and tap Add
   
   

You can then continue to post from that location:

1. Write a caption, tag friends or add a photo
   
   
2. Tap Post
   
   

The default location for any new place you create will be where you are currently located. Also, keep in mind that any location you create is public. This means that other people may see the location while browsing Facebook.

THEN

How do I claim a Page that already exists for my business? Can I merge it with my business's official Page?

A Facebook Page may exist for your business even if you or someone else from your business didn't create it. This happens for a variety of reasons. For example, when someone checks into a place that doesn't already have a Page, a new Page gets created to represent the location.

If you're an official representative of an existing Page, you can request to claim it:

1. From the Page, click the  menu.
   
   
2. Select Is this your business?.
   
   
3. Follow the steps that appear on your screen. Add and verify information about your business, like its address and website, and click Continue.
   
   
4. Next, Facebook will ask you to claim your Page to prevent other people from becoming an admin without your permission. Choose to verify your connection to the business by Email or by uploading Documentation:
   
   
• Email: Choose this option if you have an email address associated with your Facebook account that was officially issued to you by your business. Email addresses from generic providers like Yahoo! or Gmail will not be accepted. The email address should correspond to your business's name, ex: jane.doe@acmeproducts.com.
  
  
• Documentation: Upload a scan or photo of an official document that shows your business's name and address. Ex: phone bill, business license, business tax file, articles of incorporation, etc.
  
  
5. Click Submit.
   
   

You're now an admin of the Page and can begin managing it. Please allow up to one week for the Pages team to review your claim request and respond. If your request is accepted, other people won't be able to become an admin of your Page without your permission.

Once you've claimed your Page, you can merge it with duplicate Pages that you may already have set up for your business. People who like the Pages will become associated with the one Page that has the most likes. The Pages must be about the same thing and have similar names to be eligible for merging. Additionally, if the Pages have physical locations, make sure the addresses are the same. Learn more about merging Pages.

Facebook Fanpage posts go to twitter and install twitter app on fanpage

Step 1: Go here - http://www.facebook.com/twitter/

Step 2: Click the “link to twitter” button on the page you wish to link to twitter

Step 3: Make sure you're already logged into the twitter account you wish for your facebook posts to be sent to. Then authorize the app

Step 4: Do The Dougie, because that’s all there is to it!:)

You can also quickly Install a Twitter App to Facebook Page.

Step 1: Go here http://woobox.com/twitter (there are other apps, but this is my favourite)

Step 2: Click “install twitter tab” and select the facebook page you wish the twitter tab to be installed on, then click “add page tab”

Step 3: Fill in the necessary fields including your twitter handle and click “save settings”

Step 4: after you’ve saved your settings click view tab and thats that!

How To Make someone admin on your Facebook fanpage

Here are the 3 simple steps to make someone and Admin of your Facebook Page.

1) The new Admin must have already LIKED the Page.  If they haven't already done this, stop right here, tell that person to go LIKE the page.

2) Go to your page and click on the "see all" link on the left side of the page beside “New likes”. 

3) Once you click the “See all” link, a new box will appear with a list of all your LIKERS.  To the right of each name you will see the button called “Make Admin”. All you have to do is scroll through your list of fans until you find the person you want to make “admin”, and then simply click “Make Admin” – and that’s it!

 

Once you’ve clicked “Make Admin”, that person will receive an email, or message update on their Facebook Profile, that they’ve been added as an admin to your Facebook Fan Page.

OR

1. Go to the Top Right of your fan page and Click on “Edit Page” then scroll down to “Admin Roles” as displayed below

2. After you’ve done this you then scroll down until you see an empty space to enter the name of the person you wish to be admin, this can be done if you and that person are Facebook friends if not you may enter their email address and they’ll receive a notification via Facebook and email.

3. After you’ve entered the name or email address of the person you wish to be admin of your page you should click “save” after which you’ll see a pop-up box asking to confirm password, you simply enter your personal Facebook password and your done!:)

10 Great Facebook Timeline Designs by Jamaican Brands

1. Azans Jamaica

2. Club Intuition

3. Digicel Jamaica

4. Flow Jamaica

5. It's Pixel Perfect

6. The Gourmet Cookie Shoppe

7. Jamaica Olympics/ Team Jamaica

8. Lees Fifth Avenue

9. On The Ground News Report

10. Pepsi Jamaica

Social Media Case Studies

EMERSON SALON: Savvy used combination of blogs, Facebook and Twitter to reach 75% of their customers and drive positive reviews on Yelp.  This built business because 90% of all purchase decision begin on the internet and 85% are looking for an independent review.  Co-Founder, Matt Buchon, said “it’s rare for even a walk-in customer to come in and not have be read our blog or seen our tweets.”

DR. VAKSMAN (DENTIST): Dentist with five month old dental practice in San Francisco attracted 320 new clients through social media presence including Facebook, Twitter, LinkedIn and YouTube.

                                                   

TURBOTAX: Team TurboTax launched Twitter campaign to respond and answer questions during key tax season and found  customers were 71% more likely to recommend TurboTax because of their interactions with the company through Twitter.

JIMMY CHOO:  Best known as a designer for women’s shoes, Jimmy Choo used Twitter to geo-locate and feature upscale stores where their sneakers were available and saw a +33% increase in sneaker sales, a 40% increase in positive mentions and 4,000 participants in his Twitter effort.

                                                      

BURBERRY: Social microsites secured 1,000,000 fans and a 10% increase in same-store sales

                                                  

WET SEAL:  E-commerce teen clothing store for girls created “community” section on the web site for users to design their own clothes, publish for reviews and leverage “wisdom of the crowd.”  They saw a 21% increase in revenue driven by a 10% increase in sales and a 10% increase in the average purchase per customer.

SHOE DAZZLE:  Leveraged Facebook Pages, Like buttons and Graph API to import friends who shared the ShoeDazzle shopping and discovery experience with other friends.  It resulted in

• 100,000′s of Likes
• 600% increase in Shares
• Facebook user showed greater loyalty and bought more than non-Facebook users

                                          

JOIE DE VIVRE: a company that operates 33 luxury hotels in California is using a variety of social media platforms to drive sales and marketing for its properties. Central to the hotel group’s strategy is disseminating deals and coupons to followers and fans on Facebook and Twitter. Every Tuesday, Joie De Vivre’s Twitter account will Tweet an exclusive deal to its nearly 10,000 followers. Followers have only hours to book the steeply discounted room rate. The company also operates similar deals for its 12,000-plus Facebook fans on Fridays.

In less than a year, Joie De Vivre has booked over 1,000 room nights through these types of deals—rooms that otherwise would have stayed empty.  (Source: TechCrunch)

                                                

Brian Simpson (@BSIMI) has helped The Roger Smith in New York monitor dialogue related to hotel stays and travel in order to offer specials in the hopes of attracting new guests. Using Twitter search, he can identify prospects and offer them a 10% discount on the lowest-rate rooms. Simpson estimates that Twitter and other forms of social media have netted between $15,000 to $20,000 in additional revenue. (Source: Fast Company)

FOILED CUPCAKES: a chicago based company that sells cupcakes has no storefront, only a website. When the product was ready but the launch of the website was delayed, they relied on facebook and twitter for CRM. She then generated 93% of its business through social media leads to surpass revenue target by +600%.

Read this interview with Beth Harte and find out how she does it.

DUNKIN DONUTS: Ran annual promotion, “Create Dunkin’ Next Donut,” through social networks to award grand winner with $12,000 plus year’s supply of donuts.  It generated more than 130,000 submission for 174,000 votes and “a healthy response in sales during the promotion period,” according to manager of interactive and relationship marketing, David Tyler.

COASTAL.COM: The online eyewear company saw a 3X increase in conversions for its pair of its “first-pair-free” promotion, after running an offer on facebook and supporting it with facebook ads.

• Nearly 20,000 redemptions for the free glasses offer
• 433,000+ claims on the offer , with 74% of them coming from friends of fans, suggesting that costal.com was really reaching new customers.
• 12,264 shares on offer

EYE CANDY: Eye Candy is a stand alone luxury retail eyewear boutique, they ran the “Real Eye Candy” campaign using a combination of Facebook ads and youtube videos, the campaign ROI reached 1700% in an industry where the competition was selling 2 pair for $99, Eye Candy was selling luxury eyewear at full price, often 2 or 3 pair per customer.

How to Run Facebook Offers: 6 steps

Step 1: Go to your Page.

Step 2: From the sharing field at the top of your Page’s timeline, click Offer, Event + and then click Offer.

Step 3: Click the kind of offer you want to make: In Store Only, In Store & Online or Online Only.

• In Store Only: People can show the offer code to the staff at your business’s physical location, either by printing the offer email or showing it on their smart phones
• In Store & Online: People can redeem at your business’s physical location or website.
• Online Only: People can only redeem your offer by visiting your website.

Step 4: Fill in the required fields (I've chosen "In Store only")

1: You can choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown.

2: Set an expiration date by clicking today’s date and clicking a different day in the future.

3: Add terms and conditions of your offer by clicking Terms. 900 characters max.

Step 5: View Preview then select “Set Budget”

Step 6: These prices and Estimated reaches are custom for each fanpage depending on the number of fans and friends of fans.

Final: Your offer will appear at the top of your fans and friends of fans news feed as below. 

Offers must follow the Pages Terms and are only available on Pages with at least 400 likes. Offers have a good viral effect on Facebook as clicking to claim the deal results in a news story about the offer appearing on your wall.

How To Convert Facebook Fans into Paying Customers: 3 methods

1. Limited Time Offers Now with Facebook you can offer deals specifically to people following you using facebook’s new Offer feature and research has shown that 60% of facebook fans will discuss your brand when you offer a deal.

  

If used for the 1st time it will have a free option that can reach up to 23k people (depending on fanpage)

2. Capture Emails: You may also introduce email marketing in your social media efforts using contact and sign up forms such as below

 

You may look into the following apps to help with your facebook email marketing

OfferPop

Contact Me

MailChimp

The best way to capture email addresses quickly are through referral sweepstakes using apps such as OfferPop, Agora Pulse and WildFire you can.

• Create a custom form to capture contact information, opt-ins and more – make them required or optional
• Set the number of friends a fan must get to sign up to unlock the special offer
• Track referral counts on a user-by-user basis and who referred whom
• Customizable share text when a participant promotes via Facebook, Twitter and email
  
  

The costs will include the cost to setup and run the sweepstake app and the actual sweepstake prize. Each of those apps has other cool features you can checkout to help create leads from facebook.

Focus on creating engaging social content for your email list, just as you would for any other marketing channel. The key is to balance appealing content with sales messages. One approach is to send out emails to encourage your audience to check out your latest blog post, sign up for your webinar or download your latest report--all free, valuable content. Once they consume that great content, you can use email marketing to encourage them to take the next step and do business with you.

3. Create a Facebook StoreFront: Here you can dabble into some social commerce and allow fans to browse and buy goods via your facebook page with these apps.

ShopTab

Payvment

Ecwid

You can look HERE for a list of companies already making use of social commerce.